Navin Chandra Gupta

Visual Designer

rainynavin@gmail.com

+91-9402591252

About Me

Visual designer with 7+ yrs experience crafting design systems & marketing assets across digital and print.

Portfolio

Project Avataar

Creating Visual System

Led the creation of Amazon Pay’s visual design system—defined moodboards, built iconography, crafted UI assets, and developed a scalable design language to drive trust, clarity, and engagement.

Project Broadcast

Revamping Amazon Pay Product Landing Pages

Redesigned Amazon Pay’s landing pages for new users with a modular, card-based layout. Focused on clarity, persuasion, and visual hierarchy to reduce drop-offs. Created wireframes, hi-fi mocks, and iterated based on research insights.

Amazon Pay Gift Card Store Revamp

I led the redesign of the Amazon Pay Gift Card Store to reduce an 80% funnel drop-off. Through user research, we identified pain points in navigation, content overload, and redemption flows. The new design simplified information architecture, introduced occasion-based discovery, and clearer redemption messaging, resulting in a +1,256 bps improvement in abandonment rates and higher user satisfaction.

Skills

Visual Design

UI Design

Adobe Creative Cloud

Figma

My Experience

2018-Present

Amazon

Visual Designer

Developed a scalable visual design system for Amazon Pay,
enhancing brand consistency and user experience across multiple
touchpoints, leading to 25% increased user engagement and task
completion rates.

Redesigned Amazon Pay’s Gift Cards store to reduce 80% funnel
drop-off rate through improved navigation and user experience.

Created scalable templates for print, digital banners, landing
pages, and social media to support regional and
national campaigns.

2017-2018

Tapzo

Graphic Designer

Worked on all Marketing promotions (logo, brochures, newsletters,
infographics, presentations and advertisements) both digital &
print for customer acquisition and engagement.

Acted as the design POC while working with banking partners like
SBI, IndusInd, ICICI and others.

2017

PurpleCrest

Design Intern

Coordination with agencies and monitoring the internal team
performance in terms of editing and creative designs.